SWOT Tab (Masterplan Lean)

The SWOT section of your plan is going to be the most straight forward to fill out, but may require some of the most critical thinking out the whole plan.


Within this section, you will simply need to enter in the data regarding your company’s Strengths, Weaknesses, the Opportunities that are open to you and Threats which could negatively affect your business into the relevant boxes. As you would expect, a section like this is most useful if populated with accurate and critical information based on an unbiased observation of the company in question.


Is there a Limit to the amount of text I can input into the boxes in this section?

  • Yes, due to the desire to produce a concise, “Lean” plan. Each field is limited I how much text you can input to ensure the best possible output in your final Plan.